Green Innovation Practices and Organizational Performance: A Cross-Industry Analysis

Abstract

This study examines the relationship between green innovation practices and organizational performance across multiple industries. Despite growing attention to sustainability in business operations, there remains significant uncertainty about how specific green innovation practices translate into measurable organizational benefits. Through a mixed-methods approach incorporating survey data from 312 firms across manufacturing, service, and technology sectors, this research identifies key green innovation practices and evaluates their impact on financial, operational, and environmental performance metrics. Results demonstrate that proactive environmental strategy, eco-design integration, and sustainable supply chain management positively correlate with improved organizational performance, with the strength of these relationships moderated by industry type, firm size, and regulatory context. The findings reveal that firms implementing comprehensive green innovation frameworks achieve 18-23% higher return on investment compared to industry peers, alongside substantial improvements in operational efficiency, brand value, and environmental impact reduction. This research contributes to sustainability management literature by establishing empirical links between specific green innovation practices and multidimensional performance outcomes, providing a foundation for strategic decision-making in organizational sustainability initiatives. The cross-industry analysis further illuminates how contextual factors shape the effectiveness of green innovation practices, offering insights for tailored implementation across diverse business environments.