Pre-Owned Car Market in Kerala: Trends, Challenges, And Future Prospects in A Post-Pandemic Economy

Abstract

This research paper examines the evolving dynamics of Kerala's pre-owned car market, with a particular focus on economic factors in the post-pandemic period. Through analysis of secondary data from government reports, industry publications, and market surveys, this study identifies key trends, challenges, and future prospects within this significant segment of Kerala's economy. Findings reveal a substantial shift in preferences toward pre-owned cars, influenced by economic uncertainties, changing mobility needs, digital transformation of market operations, and environmental considerations. The research further explores the market's response to these changes, including the emergence of organized retail channels, adoption of digital platforms, and integration of value-added services. This study contributes to the understanding of regional automotive markets and provides actionable insights for industry stakeholders navigating the evolving landscape of pre-owned car commerce in Kerala.