Vol. 2 No. 4 (2025): December Issue

Articles

• Preface

  Dr. M Bagali (Author)

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• The Impact of E-Commerce on Consumer Buying Behavior: A Comprehensive Study of Digital Transformation in Retail

  Eric Thomas Joseph (Author)

  121-125

  • PDF

• Corporate Social Responsibility and Firm Performance: Evidence from Emerging Markets

  Joshin Joseph (Author)

  126-129

  • PDF

• The Role of E-commerce in SME Growth: Challenges and Opportunities

  Sudheesh Kumar K. (Author)

  130-133

  • PDF

• Impact of Digital Payment Systems on Consumer Behavior and Financial Inclusion

  Remya Krishna (Author)

  134-137

  • PDF

• Empirical Validation of an Ethical Branding Heuristics Index (EBHI) for AI Marketing

  Meritta M Johnson (Author)

  138-143

  • PDF